A report reveals that Warner Bros. has changed it's gaming strategy, much to the confusion of most players.
At a recent Morgan Stanley speaking event, J.B. Perrette, the Warner Bros. Discover President & CEO, revealed that the company would be moving away from AAA titles and shifting their focus to other game types. This comes from a report by gamespot.
According to the speaking event, Perrette revealed that Warner Bros. is going to focus on live-service and free-to-play games with microtransactions in the future, much to the confusion of gamers everywhere.
AAA Market Is Too Volatile According To Warner Bros. Discover Boss
Perrette revealed at the Morgan Stanley speaking event that the AAA market is much too volatile and unpredictable. In 2023 Warner Bros. Gaming released Hogwarts Legacy which was the most sold game of the year and was extremely well received by players all over the world. So to hear this change in tactic to live-service games after one of the best AAA releases of the year has some fans confused.
Warner Bros. is going to focus on live-service and free-to-play games going forward, because there seems to be less of an impact if something doesn't succeed. According to Perrette, while Hogwarts Legacy was a success, Suicide Squad: Kill the Justice League was a disappointment for the company.
We're doubling down on games as an area where we think there is a lot more growth opportunity that we can tap into with the IP that we have and some of the capabilities we have on the studio where we're uniquely positioned as both a publisher and a developer of games.
Thus, the death of Warner Bros Games begins
— KG (@XxiKGixX) March 5, 2024
Warner Bros. has the rights to multiple IPs in television and gaming, which is what they're going to focus on. Building a solid foundation for future returns. With IPs like Harry Potter, Game of Thrones and DC in their pockets, Perrette believes that the company can grow to build some great games in the mobile and live-service space that will be sustainable.
Many fans on Twitter/X are confused by this shift and decision by Warner Bros. Though, with most stating that this is a "suicide move" by Warner Bros. Will this be a sustainable strategy for future games at Warner Bros? It will take some time to see whether this new strategy is going to pay off, with returns only expected in the late 2020s.